The buying behavior of today’s on-the-go consumer is far different than it was just five years ago. Most often, purchases are made because a need is triggered. The key to getting your ‘unfair share’ is being known before the need arises in the mind of your potential consumers so it’s not left to chance that you’re ‘found’ in a google search among all of your competitors. This is what Radio does best — creating a brand in hearts and minds of consumers so the next time the need is triggered, potential consumers search for YOU. Combine the massive reach of radio with the narrow targeting capabilities of digital, and your business is positioned at the right time in the right place for maximum results.