Valentine’s Day can mean big business for small business owners. For example, in 2016, American consumers spent $4.5 billion on jewelry for Valentine’s Day—and nearly $3.6 billion on Valentine’s Day experiences like dining.
Valentine’s Day will be here before you know it, and every restaurant, jewelry store, florist, spa, boutique and gift shop will be competing for the budgets of lovers throughout the Peoria area. So how can you make sure you capture your fair share of Valentine’s Day spending?
Event Marketing from Midwest360 Peoria
Is your Peoria Heights restaurant offering a special Valentine’s Day special? Maybe your church in Bellevue is offering a special babysitting service on Valentine’s night or you have a private sale going on at your jewelry store locations in Elmwood and Princeville. No matter what your event, there are several great digital marketing tools from Midwest360 Peoria that can help drive customers to your event during this important shopping season.
Video content can be very effective during Valentine’s Day season. By incorporating video on your Facebook page or website you can create excitement about your restaurant, boutique, spa or jewelry store. You can use video to promote a special event, create a mood and engage your current and potential customers.
More than 87% of online marketers now use video in their digital marketing efforts. That means if you’re not using video, you’re behind the game. Chances are you have videos of your special event from last year. If not, be sure to shoot some this year. You can also feature testimonials by some of your own happy customers. The digital marketing experts at Midwest360 Peoria can help you put the power of videos to work for you in time for Valentine’s Day.
Valentine’s Day is also the perfect time to launch a Mobile Geo Fencing campaign, targeting people in a specific geographic area. Here’s how it works. When someone enters your geofenced area around your store or restaurant, a mobile user is given a notification from you. It’s usually a special offer of some kind. Consumers love this kind of marketing. They’re already by your store or in the neighborhood and suddenly you’re offering them a 20% discount on diamond jewelry or a free glass of wine with a Valentine’s Day reservation at your restaurant. When a consumer receives your offer, they walk in with an intent to purchase.
Here’s another great fact: 47% of shoppers say they’re more likely to shop with a retailer if they offered promotions to their smartphones. This Valentine’s Day season is a great time to put that to the test. The digital marketing experts at Midwest360 Peoria can create a strategic Geo Fencing campaign that will bring customers to your place of business.
Facebook ads can drive attendance and awareness about your special Valentine’s Day event. But you have to do them right. Facebook is constantly changing rules, options, and offerings and if you don’t know how to use them right, you could be wasting your time and money. You can read about the latest changes here. At Midwest360 in Peoria, we’re always surprised to hear that retailers and restaurateurs are trusting their social media campaigns to coworkers or relatives that are “good with social media,” instead of working with a true digital marketing specialist. And chances are, we can create and run your social media marketing for less than you expect!
If you want to capitalize on Valentine’s Day spending, the time to get your plan in action is now. Contact your Midwest360 Peoria rep today!